The course offers an in-depth analysis of marketing management with a focus on the strategic planning procedure. The marketing mix, market segmentation, consumer behavior, competitive analysis, and the creation of a marketing plan are among the topics it covers. Additionally, the course examines current marketing concerns, including social media marketing and international marketing.
Marketing professionals who wish to improve their knowledge and abilities in strategic marketing management should take this course. It is also appropriate for CEOs, entrepreneurs, and executives who are in charge of creating and putting into practice marketing plans within their companies.
Exams, group projects, class participation, and individual assignments are frequently used to evaluate trainees' progress in a course. As part of the evaluation, participants might be asked to create a marketing plan or a marketing research study. To provide participants with hands-on experience creating and putting into practice marketing strategies, the course may also incorporate case studies and simulations.
· The role of marketing in the overall business strategy · Understanding the market and consumer behavior · Conducting market research and analysis · Identifying and analyzing competitors · Developing a marketing plan and budget · Creating and managing brand identity and positioning · Designing and executing marketing campaigns · The role of marketing in the overall business strategy · Understanding the market and consumer behavior · Conducting market research and analysis · Identifying and analyzing competitors · Developing a marketing plan and budget · Creating and managing brand identity and positioning · Designing and executing marketing campaigns
Overall, the course aims to provide trainees with the skills and knowledge needed to develop and implement effective marketing strategies that align with the organization's goals and drive growth and profitability.