Mini MBA Program

Introduction
This Mini MBA course examines how to benefit from Business Administration. Business Administration Training Course is now recognised as an exciting programme that will bring you up to date on the latest techniques and approaches that are appropriate in Business Administration.


Objectives
By the end of this course participants will be able to:


• Understand the objectives and goals of Business Administration.
• Know the fundamentals of business today.
• Know the finance dimension of business knowledge and strategies.
• Identifying the Shareholder Value
• Know the strategic thinking
• Know the strategy formulation
• Know the challenge of implementation

Methodology of Training
Effective presentations for each of the topics together with interactive trainer lead sessions of discussion. There will also be practical sessions and the participants have the opportunity to practice and experience. Role-plays, case studies, DVD's, videos, small group work, exercises and feedback will be used to facilitate learning.


The Organisational Impact
• Participants will be able to work successfully in this course.
• Participants will be able to describe the role of the Business Administration.
• Improve your management of knowledge.
• Participants are encouraged to manage organisations.
• Participants will be able to manage self-management.
• Participants will be able to know the challenge of implementation.

This course is designed for :
• Directors and managers concerned with business value growth and participating in strategy development and decision making on optimization and valuation of a company's performance.
• Managers and specialists without narrowly specialized knowledge on the five subjects of the program (strategy, marketing, finance, improvement of personal efficiency and methods of personnel motivation, and performance management).

 

Dates

12-23 March 2012

26 March – 6 April 2012

9-20 March 2012

23 March- 4 April 2012

13-24 February 2012

27 February – 9 March 2012

Location

London

Paris

Frankfort

Madrid

Rome

Vienna

Fees

 

 

 

 

 

 

 

Additional Info

  • Day 1:

    •    Segment One: Management of Knowledge
    •    The fundamentals of business today
    •    The Marketing dimension of business knowledge and strategies
    •     The fundamentals : markets and consumers
    •     Marketing strategies

  • Day 2:


    •    1- Pricing
    •    2- Globalizing
    •    3- Branding
    •    4- Communicating
    •    5- Supply chain
    •    • Marketing management within specific industries.

  • Day 3:

       
    •    The Finance dimension of business knowledge and strategies
    •    • The fundamental framework
    •    • The key strategic finance decisions    
    •    1- Capital and capitalization
    •    2- Returns
    •    3- Investments
    •    • Efficiency in managing financial resources
    •    • Performance measurement and performance judgment
    •    • The global capital market, FDI, Venture capital

  • Day 4:


    •    The Technology dimension of business knowledge and strategies
    •    • Where is your industry today and where will it is tomorrow?
    •    • Product technology content
    •    • What is your product technology content
    •    • Technology as a strategy
    •    • Where to find technology?
    •    • Fundamentals of technology development and technology transfer.

  • Day 5:


    •    Segment Two : Management of organizations
    •    Strategic thinking
    •    • The strategic foundations of business today
    •    • Why strategic planning? Do you really need it?
    •    • What is strategic thinking and what is a strategic plan?
    •    • What is a strategy?

  • Day 6:


    •    • Who does strategic thinking?
    •    • Key strategic figures you should watch.
    •    • What are the strategic drivers of business that you should watch?
    •    • Who is who in strategic thinking?

  • Day 7:


    •    Strategy formulation
    •    • The drivers of strategic decisions within organizations yours and your competitors
    •    • The art of muddling through
    •    • Seeking help: the tool kit.
    •    1- Look at tomorrow
    •    2- Think gaps
    •    3- Think portfolio
    •    • Integrate it all in your behavior
    •    • Are you doing the right thing? Check that.

  • Day 8:


    •    Strategy implementation
    •    • The actors and the drama
    •    • Are you really a strategist?
    •    • Do you really belong there :
    •    • Engineering the strategy-culture fit
    •    • How to manage the process of change.
    •    • Negotiating acceptability.
    •    • Converting strategies into operational plans
    •    • Testing the outcomes

  • Day 9:


    •    Segment three: The management of self 
    •    Leadership
    •    • Are you a leader or a manager?
    •    • Do you have a style?
    •    • Have you got the power?
    •    • How to earn power and how to spend it?
    •    • Why and how do leaders die?
    •    • How to chart your course?

  • Day 10:

       
    •    Self
    •    • Who are you?
    •    • Again, what is your life plan?
    •    • What are your individual strengths and weaknesses?
    •    • What are your professional strengths and weaknesses?
    •    • Where are the gaps?
    •    • How to cover the gaps
    •    • Have you thought of your career?
    •    • Avoiding burnout
    •    • Case
    •   
    •    Segment four: the challenge of implementation
    •    Day nine to eleven
    •    The management game.
    •    Day twelve
    •    Conclusions and graduation

  • Period: 5 Hours
  • Duration: 10 Days

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