Mini MBA Program

Introduction
This Mini MBA course examines how to benefit from Business Administration. Business Administration Training Course is now recognised as an exciting programme that will bring you up to date on the latest techniques and approaches that are appropriate in Business Administration.


Objectives
By the end of this course participants will be able to:


• Understand the objectives and goals of Business Administration.
• Know the fundamentals of business today.
• Know the finance dimension of business knowledge and strategies.
• Identifying the corporate strategy of Walt Disney.
• Know the company marketing environment.
• Know how to draw up a financial statement.
• Know the transparent case study on the topic of implementation of the Enterprise Resource

Methodology of Training
Effective presentations for each of the topics together with interactive trainer lead sessions of discussion. There will also be practical sessions and the participants have the opportunity to practice and experience. Role-plays, case studies, DVD's, videos, small group work, exercises and feedback will be used to facilitate learning.


The Organisational Impact
• Participants will be able to work successfully in this course.
• Participants will be able to describe the role of the Business Administration.
• Improve your management of knowledge.
• Participants are encouraged to manage organisations.
• Participants will be able to know the corporate strategy of Walt Disney.
• Participants will be able to impact of successful strategy on financial indexes of the company

This course is designed for :
• Directors and managers concerned with business value growth and participating in strategy development and decision making on optimization and valuation of a company's performance.
• Managers and specialists without narrowly specialized knowledge on the five subjects of the program (strategy, marketing, finance, improvement of personal efficiency and methods of personnel motivation, and performance management).

 

Dates

2-6 January 2012

9-13January 2012

16-20 January 2012

12-16 December 2011

19-23 December 2011

26-30 December 2011

Location

London

Paris

Frankfort

Madrid

Rome

Vienna

Fees

 

 

 

 

 

 

 

Additional Info

  • Day 1:


    Module: Strategy
    Introduction. Objectives of strategy development.
    Strategy accuracy criterion
    Corporate strategy
    . Corporate strategy: optimization of scale, types and regions of company activity
    . Strategies of international and national companies. Problems arising and methods of their solution
    . Resource approach to strategy development.
    - Synergy of costs, resources, and competencies
    Case study: corporate strategy of Walt Disney – example of successful strategy1
    Business strategy
    . Types of business strategies. Models of profit
    . Industry analysis according to the Michael
    - Porter methodology
    . Case study: Walt Disney: strategic analysis of cartoon industry
    - Conclusion: principles of successful strategy

  • Day 2:


    Module: Marketing
    Company marketing environment
    . How the external environment influences company activity
    . Factors of the micro- and macroenvironment
    Understanding consumers
    . How do consumers make a purchase decision?
    . How can you influence them?
    . Case study
    . Decision to purchase goods for a company
    Realization of marketing opportunities
    . Marketing mix: how many "P" in it?
    . Goods characteristics and consumption value
    . Goods and services
    . Goods customization for a new market
    . Pricing in marketing
    . Case study
    . Marketing channel and logistics
    . Case study
    . Marketing communications
    . Planning of marketing activity
    Marketing evaluation in a company
    . Relationship marketing
    . Branding and brand management

  • Day 3:


    Module: Finance
    Introduction: impact of successful strategy on financial indexes of
    the company
    . Indexes reflecting growth of business value: ROI, ROE, PE, EVA, market-to-book value
    Information contained in financial statements
    . Balance
    . Income statement
    . Case study: drawing up a financial statement
    Calculation and analysis of key financial indexes which reflect the value of the business .
    . Return on investment (ROI)
    . Return on equity (ROE)
    . Average price of capital (WACC)
    . Economic value added (EVA)
    . Index: price-earning (PE ratio)
    . Index: market value of a company's capital to book value (Market-to-book ratio)
    . Case study: calculation of financial indexes
    Conclusion. Optimization of management decisions in the fields of prices, sales volume, costs, assets, structure of capital according to their influence on business value growth .

  • Day 4:


    Module: Project management
    Minimization processes
    . Project charter development
    . Project content document development
    . Defining organizational structure of the project
    . Principles of building up a hierarchical operations structure
    . Defining deadlines and interrelation of operations.
    All implementation phases will be studied at the example of a transparent case study on the topic of implementation of the Enterprise Resource
    Planning (ERP) system.
    Methods of calendar plan development
    . Project member allocation of responsibility matrix
    . Quality planning according to the phases of the project
    . Communications planning. Regulation of project member relationship
    . Risk management planning. Development of risk responses.

  • Day 5:


    Module: Performance management
    Introduction: success of the strategy depends on negotiation of objectives at all levels of the company .
    Balanced Score Card (BSC) – a method of cascading strategy
    . Main prospects of BSC: finance, clients, processes,
    innovations and growth
    . Connection of BSC indicators with company strategy
    . Balance of indicators
    . Example of cascading of strategy of large national bank with the
    help of BSC
    . Case study: assessment of the effectiveness
    of business development through BSC indicators
    Financial objectives reflecting the success of the strategy
    . Types of financial indicators
    . Connection between financial indices and the distribution of responsibilities
    in the company
    . Advantages and disadvantages of financial indicators
    Prospects for innovation, training and growth
    . Types of indicators
    . Analysis of personnel qualities essential for business success
    Analysis of internal business processes of company
    . The effectiveness of business processes is the basis of
    a company's success
    . Analysis of business processes and activities
    . Setting of goals, characterizing effectiveness of performance
    . Analysis of performance in terms of "value creation"
    . Goal setting and analysis of gaps Improvement of business processes
    . Introduction of Performance Management technique
    . Methods of solving problems which arise when improving business processes in the company
    . Main stages of the introduction of Performance
    Effectiveness of managing clients of the company
    . Types of indicators in terms of clients in BSC
    . Recommendations on the choice of indicators
    . An analysis of the profitability of clients: do we need all clients?
    Management technique
    Conclusion. Recommendations on the search
    for methods of improving performance efficiency.
    Certificates
    Certificates of the Ernst & Young
    Academy of Business.
    Place and time
    Open trainings are conducted at Ernst & Young
    Academy of Business from 9:30 to 16:30.
    In-company training
    . Preliminary analysis of clients' training needs,
    identification of aims and goals
    . Training adaptation industry
    . Flexible approach to training location and schedules
    . Report on the training results.

  • Period: 5 Hours
  • Duration: 5 Days

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