Protocol & Event Management

This MBA course examines how to benefit from Protocol & Event Management. Protocol & Event Management Course is now recognised as an exciting programme that will bring you up to date on the latest techniques and approaches that are appropriate in Protocol & Event Management.

By the end of this course participants will be able to:

• Understand the objectives and goals of Protocol & Event Management.
• Understand the role of events in a Public Relations.
• Know the event planning, the theory and practice.
• Know how to choose catering suppliers.
• Know how to manage the Media at your Events
• Know how to get your audience

Methodology of Training
Effective presentations for each of the topics together with interactive trainer lead sessions of discussion. There will also be practical sessions and the participants have the opportunity to practice and experience. Role-plays, case studies, DVD's, videos, small group work, exercises and feedback will be used to facilitate learning.

The Organisational Impact
• Participants will be able to work successfully in this course.
• Participants will be able to describe the role of the Protocol & Event Management.
• Improve the public relations and marketing strategy
• Participants are encouraged to control budget
• Participants will be able to manage the Media.
• Participants will be able to build an event management team

This course is designed for :
• Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
• Senior operational managers with responsibility for managing teams whose role includes event management
• Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation's PR and marketing strategy and their effective deployment



7-11 November 2011

21-25 November 2011

28 November – 2 December 2011

5-9 December 2011

7-11 November 2011

14-18 November 2011
















Additional Info

  • Day 1:

    The role of events in a Public Relations or Marketing strategy
    •    An overview of Public Relations and how events fit in
    •    Events and the PR Transfer Process
    •    The importance of clarity of purpose
    •    The importance of the audience
    •    Strengths and weaknesses of events as a form of communication
    •    The Six Point PR Plan and its application to event management
    •    Assessing your needs
    •    Choosing the event to fit the objective
    •    Budget – staff, time, materials money
    •    Evaluating the event success
    •    A review of the different types of event available

  • Day 2:

     Event planning, the theory and practice
    •    Scheduling – the long term plan
    •    Event running order – timing of an event
    •    Suitability for event – support for the message
    •    Size - capacity
    •    Budget control
    •    Managing suppliers
    •    Venue considerations Type
    •    Access
    •    Accommodation
    •    Layout for different events - Seating etc

  • Day 3:

    Stage Management, Dining and Entertainment. Health and safety
    •    "Stage management" of the event
    •    Ensuring the event is on message and on brand
    •    Welcome desk – set up and management
    •    Sets and staging
    •    Dining protocol – formal dinner, informal eating
    •    Choosing catering suppliers – in house with venue or external
    •    Entertainment and music at your event
    •    Corporate identity on display
    •    Food can be part of the message
    •    Different types of dining for different events and practical implications
    •    Managing entertainers at events
    •    Staying safe - Risk assessment and events
    •    Addressing risk areas at events

  • Day 4:

    Managing the Media at your Events
    •    Keeping your objectives in mind
    •    Is it a media event – what's in it for them?
    •    The press pack and gifts
    •    Conducting interviews and briefing interviewees
    •    Generating news through an event
    •    Inviting the media – invitations and press releases
    •    The press office – Staffing, setting up and running it
    •    Managing filming on site
    •    Photography at your event
    •    Involving your in-house media

  • Day 5:

    Invitations, VIPs and bringing it all together
    •    Getting your audience there
    •    Invitations
    •    Meet and greet
    •    Hosting and farewell
    •    Invitation process for different types of event
    •    Invitation protocols
    •    The importance of RSVP
    •    Working with VIPs
    •    Follow up
    •    Building an event management team
    •    Event planning exercise involving all elements discussed through the week.

  • Period: 5 Hours
  • Duration: 5 Days


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